I love pastel colors and darker colors like uh dark blue and purple those are hot

But does that mean that red is never to be used in an advert? Far from it, however, as with all colours, an advert must be created with careful use of colour to ensure it sends out a positive subconscious message – one that is appropriate to what the company is selling and also to the target market. Why is that? Evolutionary theories believe that early man learnt to associate red with danger: blood, uncooked meat, or the red face of an aggressive adversary. For example, everyone knows that red signals danger and that person automatically react to a red warning sign to avoid the hazard.

By carefully selecting the appropriate colour, an advert can send out a powerful message to the viewer even before they have had time to read and understand what the advert is promoting.Īdvertising agencies make it their business to understand the psychology of colour to enable them to use it persuasively in their designs. Harnessing Colours in Advertisingīranding and advertising agencies think long and hard about colour before they choose what to use in a brand development programme or advertising campaign. Regarding outfits, people also choose what to wear according to some unwritten rules: dark colours such as navy seem appropriate for formal meetings and wintertime, whereas pastels and whites are hot favourites for summer.Įven if people don’t think too hard about the colours they prefer, they are subconsciously programmed to associate certain colours with specific situations and emotions: and this is true for adults all over the globe. People may claim that seaside blues are their favourite colours and so decorate their bathrooms accordingly, but when it comes to the living area their favourite colour is now a calming neutral beige. In the home, most people automatically choose a colour scheme to suit each room. Just because a lady loves hot pink on her nails, doesn’t mean she wants to decorate her house in a similar vivid hue. You may think that you have a single favourite colour but in fact, you probably have several: your preferred colour will always depend on a specific situation.

I love pastel colors and darker colors like uh dark blue and purple those are hot